Social Media Marketing

The sociology, the psychology and the technology

Let's not talk about the importance of Social Media Marketing for your business and its future; chances are, and since you are here, that you already know. The matter of the fact that Social Media Marketing has already taken over traditional marketing due to its incredible benefits and the amount of of control it provides, which makes Social Media Marketing a necessity and not an option anymore.

Using Social Media for marketing is not rocket science; however, it is a science which is combined with self-expressive art, so to get working right for your brand, you will need to learn that science and utilize your artistic side.

Any brand or even most agencies can make a lot of white noise, and it is a matter of time until they realize or admit that this approach is doomed to fail. Despite all the hard work you have put in already, white noise is very easy to create, has no effect and leaves practically nothing of value for the brand.

our APPROACH

At DLEAF, we work as a team, as everyone should, and our team has all the scientist and artistic talents to deliver results and make the most out of your marketing dollars. From the early stage of strategizing, research, creative thinking, copy-writing, graphics, video creation to the point of delivering results, all work together for your brand.

Our approach is straightforward and exciting; we simply follow these steps in our process on monthly bases:

Social Media Marketing Process 1- Meet and Learn  2- Research and Strategize  3- Plan and Schedule  4- Generate content (text, images, infographics, videos, etc.)  5- Post and Boost  6- Interact with the audience  7- Measure and fine-tune.

our pricing Method

At DLEAF, we don't have a one size fits-all pricing, we know from experience that doesn't work. We believe as every brand is unique, that's why we go through our three-step approach to help you maximize your marketing investment.

However, that should not prevent you from learning how it works and what we do to make things happen.
Here is an example of three different clients with top characteristic for each:

Client A

Busy business owner with the following characteristic
  • New or familiar with social media and want to set things right from the get-go
  • Probably tried to manage social media marketing but realized that it requires skills and dedication and you are busy doing everything else on your own
  • Have a budget that is limited, or not yet justified the investment

Client B

Business owner or small team with the following characteristic
  • Knows the importance of Social Media Marketing roll in  business growth
  • Knows that it does require a teamwork and it is not a one-man show
  • Knows that each post, message, and/or ad counts and should be planned to be effective
  • Knows that engagement best happens with Social Media when done right

Client C

Business with a mature understanding of Social Media Marketing with the following characteristic
  • Knows Social Media Marketing isn’t just a need, it is a must to grow brands
  • Knows that time is money, and the cost of lost opportunity, while experimenting, is far more costly
  • Knows that hiring in-house team will cost ten times more
  • Know that Social Media Marketing spending is an investment, not an expense
Essential
Client A
progressive
Client B
aggressive
Client c
What will we do
Media Platform
Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, youtube etc.
2 Platforms 
3 posts a week per account
4 Platforms 
5 posts a week per account
5 Platforms
Blog
Optional
2 custom articles per mo.
4 custom articles per mo.
E‐mail Marketing Design
Optional
1 mo.
2 mo.
Press Release
Optional
Optional
1 per mo.
Landing Page
Optimization
2 pages per mo.
4 pages per mo.
Paid Ad Campaign Management
2 ad’s per mo.
2 ad’s per mo.
4 ad’s per mo.
Hashtags
Account Optimization
Min Proposed Ad spending
$200
$300
$500
How will we do it
Strategy Planning
Content Research & Development
Monthly Calendar
Strategy Call
Monthly
Bi-weekly
Weekly
Industry & Keyword Research
Account Monitoring
Email & phone support
Monthly Snapshot of Activity
Monthly Snapshot of Activity
Key Performance Reports
Who will be working for you
Marketing Consultant
Dedicated Account Manager
Graphic Designer (Images)
Photographer
Optional
1 Hr per month
2 Hr per month
Videographer
Optional
Optional
1 Hr per month
Copywriter
What should you expect
Brand Consistency
Brand Awareness
Community Engagement
Content Distribution
Lead Generation
Social Customer Service
Website Traffic
Bookmarking & Tagging

While this is just an example of the factors that should determine your budget spending, with exclusion SEO, however, we know from experience that the effective approach is to set goals and work on them then set what it takes to achieve them.

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